As you’ve might noticed there is something going on with my blog – but what is it? Well I’ve joined forces with these two amazing girls, Anine Bing and Sofi Fahrman on a new site called The YOU Way. It is a new digital concept for fashion watch and journalism, with a unique search engine directly linked to some of Europe´s top online stores for fashion like luisaviaroma.com or asos.com ,which already is on board with us! Me, Anine and Sofi together with our excellent editorial team consisting of fashion editor Pamela Bellafesta, freelance stylist Emma Elwin and editor Anna Strömberg will continuously feed YOU a lots of inspiration, trend reports and news about fashion and beauty every day. I will of course continue my updates as normal, so this is really a bonus treat for you guys to get double amounts of daily inspiration.
What you see now is only temporarily until thursday the 13th, where theyouway.com will go live…so exciting – can’t wait for thursday to arrive! If you accidentally watch swedish Tv4 tomorrow morning at 9:45 you will see the three of us talking about this new launch!